- To join, interested participants must both (a) LIKE the SMB Takes You to the Philippines Facebook page (http://on.fb.me/vhNyDk) and (b) register at (http://bit.ly/urO7Ru)
- Everyday beginning October 26 to November 9, 2011 (except Saturdays and Sundays), a photo of a local festival will be posted on “The 11.11.11 Challenge” album.
- Qualified fans only need to guess the festival featured in the photo, identify two (2) Facebook friends who may be interested to join the contest, and answer via a comment in this format:
"I want to celebrate [answer festival name] with [@friend 1], [@friend 2], and San Miguel Beer!”
Friends tagged in the comment should also like the SMB Takes You to the Philippines Facebook page. Participants should be at least 18 years of age.
- Each photo will be open for guessing from 12 noon until 11:59 p.m. All fans who are able to correctly identify the featured festival and meet the contest requirements (i.e. registration on SMBtakesyoutothePhilippines.com, tagging of two friends) will be qualified in a raffle draw to win 11 bottles of San Miguel Lemon and/or Apple.
- Winners will be announced at 11:00 a.m. the following day, and another fiesta will be featured by 12 noon when fans may again post their guesses and answers.
- Winners will be contacted immediately via the details they specified in their website registration and may only win once for the entire duration of the contest.
- Prizes will be delivered to the winners’ preferred delivery address. In case the winner cannot personally receive his/her prize, he/she must leave a copy of two (2) valid IDs with and authorize another person to receive on his/her behalf.